“DKNY marketed a Ramadan collection of existing pieces that were suitable for modest dressers in 2014, and H&M selected Mariah Idrissi to feature in a video in 2015. She became the first hijab-wearing model to feature in one of the megalith’s campaigns!

More recently, Dolce & Gabbana, Uniqlo and Burberry have all entered the sector.” Mark Hanrahan in London

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