Globalization & new Demographic Landscapes are driving the modest market trends in the Muslim world with over 40% of young social media connected Muslims interested in the global consumer culture of fashion and media or functional aesthetics, product innovation, and contemporary Islamic expression.
Nike introduced its Pro Hijab line for Muslim female athletes. Other brands, including DKNY, Tommy Hilfiger, Oscar de la Renta, Monique Lhuillier, Zara and Mango, have produced special collections for the Ramadan holiday.
Japanese fashion chain Uniqlo introduced its Uniqlo x Hana Tajima Collection with a line of hijabs, and H&M featured a Muslim model wearing a hijab in a video ad. In January, Dolce & Gabbana released a collection of hijabs and abayas. These and other designers are contributing to the growth of the modest fashion industry.
Modest Fashion is the next big thing and like the Arab Spring it is gaining momentum driven by social media, e-commerce, and other non-traditional channels.
"DKNY marketed a Ramadan collection of existing pieces that were suitable for modest dressers in 2014, and H&M selected Mariah Idrissi to feature in a video in 2015. She became the first hijab-wearing model to feature in one of the megalith's campaigns!
More recently, Dolce & Gabbana, Uniqlo and Burberry have all entered the sector." Mark Hanrahan in London
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2017-2018 Global Islamic Economy Report by Thomson Reuters in collaboration with Dinar Standard supported by Dubai, The Capital City of Islamic Economy
Consumer spending on Modest clothing was $44 billion in 2015
Projected consumer spending on Modest clothing is $188 billion for 2021
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